Satisfy Running was born out of its founder's obsession with running. But also the desire of Brice Partouche to find himself in a more ethical and fragmented collection than what the major sportswear manufacturers offer. Portrait of a rocker and fashion designer in long distance runner, second part.
 
“For me, running is a meditative activity,” explains Brice Partouche, founder of the clothing brand Satisfy. The Parisian of Grenoble origin likes long outings, without a watch or cell. “I like the idea of ​​putting myself in a bit of danger, of leaving without knowing where I'm going or for exactly how long. "
 
Hardcore punk disciple, Brice is "almost always" straight edge, he said. He doesn't drink, smoke, take any drugs, and he's a vegan. “I'm in very good shape, so the race, I immediately found it quite easy. "
Introduced to sport by his girlfriend at the time, he quickly becomes addicted to endorphin discharges (a drug allowed at home!) Triggered by sports practice, and falls in love with this activity in which he is fully committed. “I run four or five times a week. I like to go on long outings on the weekends. Around 12 km. I like the brain work that long distances require to manage your energy well. I am less obsessed than before with my medium-high pace. So I hurt myself less, so I run smarter. "
 
Invest in principles

Satisfy Running is therefore born of a passion. Even an obsession with running. But also the desire to design a collection of clothing that meets his personal tastes as well as his ethical principles: he wants to promote fair trade that is as least damaging as possible to the environment.
 
“We use materials that we develop ourselves, or which nevertheless come from France or Italy. Our fabric costs are therefore very high, and we manufacture in superb factories in Portugal. "
Brice describes the materials he uses as silky fabrics that you forget when you run, so that the garment is never a distraction. For shorts, for example, everything has been designed so that you can store your phone and keys without them touching each other or being soaked in sweat. We put them there, and like the rest, we forget them to better concentrate on the gesture, the movement, the effort to be provided and its environment.
 
“Justice fabric, for the lining of our shorts, is the lightest in the world,” he says. We are very obsessed with these kinds of details. For the rest (i.e. aesthetics), it's my culture that speaks. "
 
Change the image of the race

Exit the conformism of running clothes which all look alike. Satisfy offers tie-dye sweaters and camis inspired by the hippie movement, a series of collaborations with avant-garde rock group Sonic Youth, snakeskin prints and t-shirts adorned with images of the American desert ... “I like to make shifts between cultures, explains Brice. We are the first to tie-dye nylon, for example. We really want to alter the perception of running. We bring in unexpected things, as is the case in fashion where elements from elsewhere are integrated. "
Yes, he said, it looks like we're dealing with a clothing brand from skateboard more than running.
 
But in the end, beyond the image, concludes Brice, “if it works, it's because the product is very technical”. The same daring and concern for excellence in both substance and form.